longines information

With its long and distinguished traditions, Longines has from the start built its worldwide reputation on timepieces notable as much for their intrinsic quality as for the style and timing of their launch. The Longines Master Collection is a perfect example of this skill. longines information On the basis of the success of this collection since its launch in 2005 Longines has now added a number of new models in pink and yellow gold, with black dials and new sizes, that have already caused a sensation on the market. These new designs are reaching world markets precisely as consumers signal their clear preference for products that not only offer genuine value but unmistakable character as well.
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longines information Round, in stainless steel with scratch-resistant sapphire crystal and a single layer of anti-reflective coating on the underside; stainless steel brushed bezel with engraved tachymeter scale. Screw-down case back and screw-in crown. Diameter: 42 mm. Water-resistant to 100 meters (~ 320 feet).
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Longines is making its mark on the world of tennis, a sport that shares many of the values of the watchmaking brand, such as tradition and elegance. Longines has been proud to be the official partner and timekeeper of the French Open at Roland-Garros since 2007. This Grand Slam tournament is, without doubt, one of the most popular sporting events in the world. The brand with the winged hourglass logo invites spectators to visit “Longines Smash Corner” during the tournament, where they can test the speed of their longines information service by paying 2 euros for 3 attempts. They receive a certificate confirming their performance and the money collected over the fortnight is donated to charity.
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Domestic watch market, luxury watches with Swiss watch almost as represented by the monopoly of foreign brands and domestic brands concentrated in low-end market warfare. According to statistics, total sales, 70% of all foreign brands, domestic brands accounted for less than 30%. In order to get rid of this unfavorable situation, domestic watch on the one hand continue to walk the public road, to expand sales; on the other hand take the “core of Switzerland in China face” line. Look at the many practices of the domestic enterprises are the lack of a clear role. Watch design and brand content in the formulation of the longines information use of “snake oil” type of strategy which will cover the market area as large as possible, but most of this practice proved to be unsuccessful. Therefore, the watch brand connotation innovation, expert advice, either stylish Huoshi line, or select the appropriate target audience and the market of consumer decision Features and Value Inclination of Shoubiao design and marketing of different routes.
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“Now consumers watch, is not the time to simply look at the needs of watches to sell the emotion.” Swiss Watch International swatch Swatch Group (SwatchGroup) Su-Chen Chen said the Chinese president. Since the watch sold is emotional, buyers and sellers must find a key factor to the release of these emotional factors. In Su-Chen Chen’s view, “brand” is a better release, she hopes to emotional to tell consumers what kind Swatch brand, “fashion, sports, music, and art … you have passion to shape it. “Tenet, Su-Chen Chen, China first Swatch headquarters moved from Hong Kong to Shanghai. “First I want a closer look at Chinese consumers, a close second I would like to spread our brand.” “First of all to establish the vision.” Su-Chen Chen’s idea is that longines information he is a brand manager, a brand of leadership who must be clear that this brand to get what kind of market. To her surprised, in Europe by the 67-year-old crowd favorite of Swatch watches, consumer groups in China are concentrated in the younger generation, l Su-Chen Chen concluded that this group range from 8 years to 80 years crowd. So in the end is what makes these people can so love this brand?
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